Annie was born in Kuala Lumpur in 1980, is Malaysian Chinese in origin and has been working in the beauty industry for over 20 years. In this time she has developed a care for people and found a love for beauty both inside and out. 

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In 2018, Annie began to launch these line of products into the Sydney market and has now partnered with Ruby-Cell to pioneer these products for the Australian market. She believes these products can help many people at all ages, from top to toe, to feel more self confident in their every day lives. 

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Apart from the beauty industry, Annie's other main passion in life is helping those who are less fortunate and dedicates her free time to visit and care for her 'angels'.

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"Glowy glass skin at any age..... just like the K-Pop stars!"

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"I just want people to be beautiful and elegant and handsome and confident....whether you're young, whether you're middle aged, whether you're old, you will always look gorgeous...."

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